Napping Pods are Coming to a Startup Near You
With rentable napping pods, even the scrappiest startup can get their beauty sleep.
Sleeping stations in the workplace might still feel unreal, but they’re certainly not new. CBS reported on Google’s napping pods over 3 years ago, and Inc even has a whole list of companies that allow napping. And there is a reason for that ! According to science, napping could improve productivity, creativity and even the mood. Companies have all the reasons in the world to encourage naps in the workplace.
However, nap stations are almost exclusively used by established companies. For one, you need a certain number of employees to make the investment worthwhile. In a team of 5 or 10, there’s no good way to use the device for more than a few minutes a day (and if you’re using it for more than that, you might have other issues).
On top of that, the price can be off-putting. MetroNaps‘ EnergyPod device reportedly costs $13,000, according to TIME. I would rank plenty of office luxuries above napping pods, especially considering the $10k+ price tag. As a result, startups err on the side of frugality and settle for a cot like everyone else.
For those who insist on getting their beauty sleep at work, a new category of startups is offering the perfect solution. Companies like Nappify and Doze allow customers to rent napping pods for their offices. The Doze pods are physical beds that you’d place in the office, while Nappify presents a mobile solution in the form of a trailer. The home-like portable bed can park at a startup’s office for a monthly fee, but it can also be used for public events and demonstrations.
Beneath the surface, there’s a cultural battle at play. Daytime naps have long been viewed as a sign of laziness, and rightly so—they’re most commonly seen among college students who stayed up too late the night before. However, it’s difficult to deny the empirical benefits of napping. As companies like Nappify grow more popular, napping may join coffee as a symbol of productivity and our workaholic culture.
Of course, daytime naps are arguably a better option than sleepiness-reduction solutions like caffeine. It’s difficult to find the sweet spot between lethargic and jittery, for one. And you can’t really predict how long the effects of caffeine will last. Sleep is more consistent; it guarantees a boost in focus for at least the next few hours, and you can’t build tolerance to it. If you manage to sleep for long enough, you might even erase a bit of your sleep debt for the coming night.
One thing’s certain: there’s a big market of startups with the same culture and attitude as established tech companies, but only a fraction of the money. Much like the concept of coworking, services like Nappify and Doze are a step toward bringing big business perks to the little guy. Napping pods are still a luxury, but now they’re a luxury that an early-stage startup can actually afford.